Recognise the importance of colour • Use ambient colour casts to demonstrate atmosphere • communicate emotions to your viewers What we see and what the camera sees is not always the same thing. Our eyes adjust indoors to the yellow warmth of domestic light bulbs, so we hardly notice they’re light is not daylight, but …
Think about your metering system • Exposure lock • Finding a mid tone • Daylight white balance Cameras are machines, and although they do feature a certain amount of artificial intelligence, ultimately they can only do as they are told. Knowing how your camera is likely to react in any given situation is the key …